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Celebrate wins
- What are victories we can celebrate, big and small?
Goals & metrics to review
- Put all relevant metrics in the agenda here, or add links to reports/dashboards
Roundtable - Recap last week
- Each person briefly runs through bullet points of what happened
Priorities for next week
- Discuss and agree on priorities for next week
- All priorities should have a DRI (directly responsible individual)
- Note any decisions that need to be made
- Are there any opportunities to test our marketing hypotheses or optimize our digital experiences?
Where are we stuck/blocked?
- How can the team help unblock each other so we can sustain a high velocity?
- Are any priorities blocked or dependent on other work being completed?
Action Items
- @name Task by DUE-DATE
Many of our team meeting agenda templates start by celebrating wins, and the weekly marketing meeting is no exception. Why? Because sharing good news kicks your session off with positivity and momentum. Was there a recent PR win? A day with a lot of website traffic? Has a customer agreed to do a case study? Share and share alike!
Then, by always setting aside time to review goals and KPIs, this marketing meeting agenda ensures a data-driven approach to planning. Even the most brilliant marketing ideas need to be validated with data. But don't let your weekly meetings get too bogged down by reviewing every metric. Focus on looking at data that could actually impact your strategy or planning.
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