In this interview, we spoke to Brittany Sudlow, Product Marketing Manager for Confluence at Atlassian, about how their team uses an internal blog and videos to go deeper than threaded text without overloading team members.
Company goals and key metrics usually take form as a quarterly or annual presentation by upper management. At Miro, things are a little different. Teams use Objectives and Key Results (OKRs) as a reference point in day-to-day execution, keeping everyone across the company aligned and effective.
In this interview, we had the opportunity to speak with Brendan Fortune about his role at Customer.io as a Principal Product Manager. Brendan walks us through how Customer.io structures the Product team such that they are able to immerse themselves in the customer’s challenges and desires.
It’s easy to give lip service to trust and relationships because the results are hard to measure. But what would it look like to build a team that has quadrupled the median retention rate for talent in the technology sector?
Product marketing is a game of influence without authority. It's one thing to get alignment across a team of your own direct reports, but what do you do when you need cross-functional participation and buy-in from your peers?
Group Nine Media is one of today's top modern media companies, combining POPSUGAR, The Dodo, NowThis, Thrillist and Seeker. Reaching nearly 70% of millennials (18-34), Group Nine has profound reach, and according to Nielsen, Group Nine is the #1 video publisher on mobile in the United States.
We spoke to Blake Emal, CMO of Copy.ai. Copy.ai provides artificial intelligence that helps companies create blogs quickly, and the company has grown extremely rapidly. Blake was the company’s first hire, so there was no onboarding process.
In the rapidly growing market of crypto, Coinbase has mastered the art of mergers and acquisitions. We spoke to Aklil Ibssa from Coinbase’s Corporate Development and Ventures team, who is part of a team of 7 people responsible for mergers and acquisitions at Coinbase.