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Product marketing is a game of influence without authority. It's one thing to get alignment across a team of your own direct reports, but what do you do when you need cross-functional participation and buy-in from your peers?

You don’t need a pandemic or natural disaster to face a crisis as an organization. Unexpected events happen, and sometimes you need a rapid response. In fact, the skills needed for rapid response translate well to a lot of projects.

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The best way to set a meeting agenda is to explain every goal of the meeting as an action.

Every meeting must have a goal, otherwise it'll be a waste of time.

Meetings can be the springboard for alignment and success. But too many meetings can also drive progress to a halt. If you think you have too many meetings, here are 5 reasons you might be right.