Customer Launch

Reduce time to value and drive better results with this customer onboarding template

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Define Success

What are the customer's main objectives and ideal outcomes? How does our product help? What challenges does it solve for them?

Implementation Strategy

Outline your process for achieving these primary goals. Include actionable steps toward time to first value and milestones afterward. The process should lead back to and align with their ideal outcomes as closely as possible.

Important Information

What features, processes, or aspects of your product does the client need to understand during the customer onboarding process? How can we make this as simple and stress-free as can be?

Set Expectations

Set expectations for each step of the customer onboarding process. Are there any potential setbacks or sticky points the client should be aware of? How will our team help?

Introduce Key Players

Introduce or brief the client on key team members they may interact with during their customer onboarding journey. Who can they reach out to with questions or concerns?

Customer Concerns / Risks

Did any issues or concerns arise during the customer onboarding meeting that could jeopardize engagement or retention? How can we mitigate these risks

Opportunities to Increase Engagement

Were any opportunities to increase spend or engagement identified during the initial customer onboarding meeting?

Main Takeaways

Create a list of takeaways for both your team and the customer. Assign actionable steps to your team. Share key information and implementation process with the customer.


How will we keep the customer in the loop? Should we schedule a check-in?

How to use this template

Whether you're a low-touch SaaS startup or a high-touch enterprise, onboarding is critical to customer success. A good launch determines whether you'll drive retention or plant the seeds of churn—and the effects ripple throughout your entire business. Streamline true customer success with our versatile customer onboarding template.

This meeting note template provides a simple yet powerful way to get your customers to their "aha" moment. Through adaptability, alignment, and accountability, our outline connects your customer to the unique value of your product as well as your team.

Each client is different. Personalize this customer onboarding template to suit their specific needs. By tailoring this outline to be as simple or as detailed as needed, you can set the right tone, keep the client engaged, and make the customer onboarding process more enjoyable.

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