You’ve heard it a million times, but it’s still true: effective communication is key to unlocking the full potential of your business. In fact, a 2023 study by Zippia found that teams with good communication saw their productivity increase by 25%.
That is why design meetings are critical to the success of your organization. What better way to ensure everyone is on the same page than to bring your design team together in a focused, collaborative setting?
But let’s be honest. Hosting a design meeting can be tricky. Besides dealing with remote work challenges, you also need to eliminate communication barriers, promote creativity, and address project constraints.
Despite these challenges, hosting an effective design meeting is something you can do consistently with thorough preparation, management skills, and a well-defined structure.
Here, we’ll give you some handy tips to help you host a design meeting that puts everyone on the same page and advances your company's goals.
Let’s dive in.
If you want to host a design team meeting that brings positive outcomes for your business, start by defining the meeting objective.
This establishes the direction and purpose of the design meeting, so everyone understands what needs to be addressed, the desired outcome, and how they can contribute to achieving that outcome.
Before you start defining the meeting objective, know that there are different types of design meetings, each with its own unique purpose. Here’s a quick rundown:
Here’s a pro tip: Review your content strategy to ensure the design and content teams are on the same page regarding project objectives, target audience, design trends, and desired outcomes. That’ll help your team take action (e.g., kickstarting content creation by designing a blog with a free blog maker).
Now that you've got a design meeting objective locked in, it's time to create a meeting agenda.
A well-crafted meeting agenda sets the stage for participants to come prepared. That ultimately results in a design meeting that is both purposeful and rewarding, ensuring the best possible outcome for your design project.
You can use templates and a meeting note app to easily make optimized agendas for different types of meetings or follow these steps to make an effective agenda from scratch:
Fellow.app has a meeting template library filled with design meeting agenda examples to use for your next meeting.
After implementing an agenda template that’s well-thought-out, you’ll be so much closer to hosting a design meeting that's both efficient and effective.
To keep distractions at bay and maintain a focused conversation, it's important to only invite attendees who have a stake in the project and have something to contribute. This way, everyone in the meeting will have a solid grasp of the objectives and can actively participate in meaningful discussions.
When choosing attendees for your design meetings, keep these categories in mind:
A bonus tip: If finding a suitable time for everyone is proving to be a challenge (which often happens with remote teams), try using a free meeting scheduler to streamline the process and make sure everyone gets a say in the meeting time.
To host a successful design meeting, cultivate an environment of open communication and active listening. Facilitation plays a crucial role in this process, as it helps ensure that all attendees feel encouraged to share their ideas and opinions; this is the heart of a collaborative atmosphere.
According to a Zippia survey from 2023, 30% of employees believe their ideas are shut down too quickly during meetings.
As a host, it’s on you to make sure meeting attendees feel encouraged to speak their minds. Otherwise, you’re limiting opportunities for ideas that would have been beneficial to the project or company.
If your company is facing pressure to hit conversion quotas, address open purchase orders, or other dilemmas, you’ll need as many ideas as you can get during the design process.
Here are some tips to promote open communication and active listening in your team meetings:
By encouraging open communication and active listening, you can create an environment where ideas flow freely and collaboration thrives.
Pro-tip: Assign a team member to gather feedback and ideas shared throughout the entire meeting. And don’t settle with whiteboards or the standard online form builder — collect more complex feedback using Google Form alternatives.
Use apps with project management functionality to make your meeting notes accessible with minimal effort from you and the participants.
A design meeting won't achieve much if participants are unclear about their next steps and responsibilities.
As a host, you need to create action items to ensure everyone understands their next steps. These items should include:
With Fellow.app, you can assign next steps to team members after the design meeting.
Take proactive steps to make sure participants don’t forget their commitments or lose track of what needs to be done. Consider implementing the following strategies:
Hosting an effective design meeting is crucial to driving project success and enhancing your team's productivity. On a larger scale, you’re fostering a positive company culture that promotes collaboration, creativity, and innovation.
By following the tips above, you’ll transform design meetings into an enjoyable experience where progress is visible and team members feel a strong sense of belonging.
Great design meetings have the power to change your organization's culture and set the stage for lasting success. Now it's time to put these tips into action, then witness the positive impact on your projects and team dynamics.
Autumn, a graduate of the illustrious Howard University, is an Associate Marketing Manager and SEO Strategist on HubSpot's Link Building team. When she's not talking about link building, building a brand or SEO, you can find her in the recording studio making R&B hits, traveling, or studying for law school. Keep up with Autumn on Instagram or LinkedIn.